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Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Stats show that most people research a company, product, or service on the internet before making a purchase. These days content marketing is a necessity for small businesses. Also, your website is often a great opportunity to impress potential customers and to attract more interested people.

A successful content marketing strategy will help you to connect with your ideal buyer and generate more sales

Content Marketing Strategies: How to Promote Your Small Business in 2021

Here are some strategies and tips you need to know about successful content marketing and how to promote your small business in 2021.

  1. Blogging and Quality Blog Posts

A high-quality and attractive blog article (blog post) will convey your message to your readers and search engines. Both need to understand the context of your content.

An SEO strategy will increase your content’s opportunities to show up in search queries for different keywords relevant to your niche or topic. But it takes time to create high-quality content. (Quality Blog Posts)

Tip. WordPress (The Famous Blogging Platform) has approximately 78 million new posts published every month.

  1. Video Marketing

One of the quickest ways to enhance the written content and rank higher on search engines is to add a video. There are two ways to include written and video content together in a blog post.

If you create a video, you can add a transcript of the video’s spoken words. If you create written content, you can add a video to provide deeper content on a topic. You can attract more people who don’t have the time or patience for long blog posts.

Tip. Don’t forget that people and search engines love video more than text content.

Also, a great strategy to use video marketing is social media. Instagram Stories, Facebook, Twitter, LinkedIn, TikTok, offer visual opportunities to connect with potential customers and promote your business.

Tips and Stats

70% of consumers say they have shared a brand’s video.

74% of businesses say video has improved their conversion rate.

52% of consumers say watching product videos influence their online purchase decisions.

80% of video marketers claim that video has increased their sales.

75% of customers prefer learning about a product or service from a video.

85% of people say watching a brand’s video convinced them to buy a product or service.

  1. Podcast and Audio Content

If you’re looking to reach your target audience (Without video content) you can create a podcast or recording an ebook. Podcasts are growing in popularity, along with audiobooks. With podcasts, people don’t need to read a text or watch a video. They simply listened to a podcast through their cell phone.

Tips and Stats

38% of marketers are creating podcasts and audiobooks.

73 million people listen to podcasts each month.

  1. Email Marketing

Email marketing is very useful because it allows you to personalize and target your communication with your subscribers or customers. But these days it’s not so effective as it used to be.

You can use email marketing to generate leads, engage your customers, and delight them by offering discounts, free-trials, on new products/services.

Tips and Stats

Marketers who used segmented email campaigns noted an increase in revenue.

80% of marketers have reported an increase in email engagement in 2020. (Pandemic Effect)

  1. Visual Content

Visual learners need to see information to learn it. You can use visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to use visual content is to have a custom image with every blog post.

Tips and Stats

58% of marketers are creating more image-based content.

Stats show that visuals decrease 40% time spent to find information in a document.

  1. Social Media Marketing

Social media platforms like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn (even TikTok) are excellent places to connect with your target audience, share content, answer questions, and promote your business.

You need to know which social media platform will best connect your brand with your target audience. You need to plan your social media posts. It’s important to use interactive content such as polls or surveys.

Tips and Stats

53% of the world’s population uses social media worldwide every month. (more than 4.14 billion people)

92% of all internet users use social media each month.

Make your research to discover more tips, techniques, or new trends on how to create a successful content marketing strategy and how to promote successfully your small business in 2021.

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Work from Home: 5 Trends and Future of Remote Work

Work from Home: 5 Trends and Future of Remote Work

Remote work or work from home is not a new concept. Stats show that the number of employees working remotely at least once a week has increased by 400% since 2010. Work from home (remote work) trend accelerated because of the coronavirus pandemic when businesses had to go remote.

Even the tech giants and big brands like Google, Amazon, Microsoft, etc, have asked most of their employees to work from their homes.

Work from Home: Trends and Future of Remote Work

Stats show that more than half of the full-time employees want to work from home. Here are some trends about work from home and the future of remote work.

  1. Benefits of Remote Work:

Avoid the Commute (Save Time and Money): Nobody likes to get stuck in hour-long traffic. With work from home, you can reduce commute stress, and increase your efficiency.

Virtual Office Place: Work from your home or anywhere else you like wearing pajamas or shorts. You are free to set up your virtual office near the coasts of Hawaii or on the mountains.

Global Opportunities: There are no boundaries in remote work. You can work for any company from around the world. Remote setup also allows recruiters to perform remote hiring of talents from anywhere globally without worrying about the relocation package.

High Productivity: Working from your home gives your mental peace. Work-life balance and healthy food provide an employee with all the energy he needs to stay focused and productive.

Flexible Work Hours: An advantage of remote work is fewer restrictions on work hours. You can work from home during the time you feel the most productive. You can also take breaks to stay fresh and productive during work hours.

  1. Challenges of Remote Work

Communication: Communication between the teams can be a challenge in remote working. These days technology plays a vital role. Using productivity or work from home apps can reduce your resistance to communication.

Distractions: It becomes easy to give in to distractions when you are working from home. Doing daily chores, social media, and watching your favorite TV shows can eventually eat up your time.

The secret to staying focused while working remotely is to create a schedule and sticking to it.

Overwork: You can save time in remote working only if you manage your time well. Otherwise, procrastination can crawl up in your routine, and you may have to work extra hours to catch the deadlines.

  1. Remote Work Trends For 2021

Flexible Work Hours Are The New Normal

Since 2015, the number of remote work setups has increased by 400%. Most people are prioritizing freedom from old restrictions. Around 65% of people said that the typical 8-hour workday would eventually disappear.

Automation

Automation is the future. With companies going remote, the whole hiring process will go virtual. Technology will play a significant role in recruiting because it can increase the productivity of the HR department. Now chatbots can trim down the support cost (internal and external) by 30%.

Communication and Collaboration

The success of remote work depends on the effectiveness of communication and collaboration. Very important if you’re working remotely or managing a remote team.

It’s crucial to create a digital version of meeting rooms and coffee space where team members can interact and discuss. There is a growth in users of conferencing tools like Google Meet, Zoom, Slack, etc., during the pandemic.

Cybersecurity

Remote means everything on the internet. Communication, collaboration, hiring, and operations. Hijack of a company’s sensitive data during transit to the server can incur huge losses to companies.

That’s why the security of online data becomes the priority of any organization. Organizations are recognizing the loophole and investing in the cybersecurity infrastructure.

  1. Work-Life Balance

Mental health is a priority now. Still, 43% of the remote employees are likely to work more than a standard 40 hour per week system. For companies, this is important because more hours means more tasks getting done. But for employees, is trouble.

For companies, it means equipping systems to measure an employee’s output, such as a time tracking system for remote workers.

  1. Remote Work and Work from Home Will Keep Growing

The pandemic has accelerated the evolution of the business landscape. Remote work is more than just a sprint or a trend.

Important Tip. Remote work is good for the environment too. This flexible system can reduce greenhouse gas emissions. We’ve already seen nature coming back to its glory during the lockdown.

These days productivity is no more a choice but a necessity in remote work.

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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

For many small businesses, the use of social media influencers is a new area of marketing. Most small brands don’t use influencer marketing because they believe that it’s too expensive or ineffective.

But Influencer marketing is achieving tremendous growth and current trends show that will keep growing.

Influencer Marketing Tips: How to Improve Your Strategy

Here are some tips you need to know about how to improve your influencer marketing strategy.

  1. Relationships Are Important

Some influencers are using their status as an influencer primarily as a way to make money online. Every business that engages them to market their stuff is just another paycheck. But these types of marketing are not ideal. Especially with small businesses, relationships are much more important than just pay to advertise your products.

If you treat an influencer well then they’ll treat you accordingly. Give them something they love or like, and they’re likely to keep using it and talking about it.

If you build long-term relationships with influencers, you build long-term benefits for your business.

  1. Influencers Can Increase Your Online Exposure

The technique of marketing is to increase your online exposure to potential customers. That’s because the greater your exposure, the easier it is to sell your products or services.

Who’s going to buy something if they don’t know it? These days social media exposure is a critical part of marketing. Even small businesses can benefit from being well-known on the local social media networks.

Social media hasn’t completely replaced word-of-mouth yet but has taken a similar role.

These days social media exposure is more difficult if you use paid advertising. Ad blockers have reduced the importance of paid ads.

So the best way to increase your online exposure is influencer marketing.

  1. Niche Influencers or Micro-influencers

Who are niche influencers? They’re influencers who appeal to smaller, but specific, audiences. Niche influencers these days are commonly referred to as micro-influencers or even nano-influencers and represent some of the most popular influencer marketing trends.

A niche influencer might be the owner of a local coffee shop. He has a nice Instagram following and writes a blog on the coffee shop website. People read that blog and follow the Instagram account because they’re looking for new ideas or products.

If you’re selling the same types of coffee products or similar, you could reach him for a post on your products. He influences people who would be interested in your products or even services.

  1. Your Audience and Influencers’ Audience

Important Tip. No matter how well you collaborate with influencers, you should never forget that social media marketing is all about the audience. With so much content out there, everyone is searching for engagement and individual attention.

They’re trying to sell their brand, promote their ideas, and tell their story. Sometimes it’s done with blog posts and other times with an Instagram story. No matter how well each advertisement is put together, without the personal touch it’s just another ad.

Influencer marketing is all about the people who will read the influencer content. They like to feel informed or helped, not sold. When working with influencers, remember that they know their audience much better than you do, and they’re making that audience yours for the campaign.

It’s important to collaborate and take what the influencer has to say seriously.

  1. Don’t Use Only Agencies – Humanize Your Business

Agencies can help you to identify influencers and shaping your marketing strategy, but they cannot help you to humanize your business.

Customers who will purchase from you are not another number or a new sale, but a real person. Capitalize on that by becoming a real person to them, instead of a faceless name hidden behind an agency. You need to humanize your business.

Influencers are great at helping you do this, and they will become a part of your marketing team themselves. One of the most powerful benefits of influencer marketing is that it allows you to attract a direct group of consumers.

Influencer marketing is most effective when the influencer knows more about you and your business.

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Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small businesses are facing many challenges these days. Many small business owners view large brands as big dangerous competitors and they don’t know how to win the big brands and how to get more customers. But there is a pretty effective opportunity to win any big business or brand if you act now.

Small Business Tips: How to Win Big Brands

Here are some reasons why customer experience is your big advantage

  1. Customer Experience: Why Is A Huge Advantage

Many stats show that customers prefer the experience they had with small businesses over those with large brands. This fact should not only give small brands confidence but also small business owners need to rethink how they can engage and satisfy their customers.

  1. Advantages of Small Businesses and Large Brands

As a small business, you have a huge advantage over large brands. 71% of consumers said they have a better experience with a small business over large brands. Also, 80% of those people rated their small business experiences as either “good” or “very good” overall.

Small businesses are better at personalization. Only 30% of consumers saying they haven’t received the responsiveness or personalization they desired.

Small businesses need to improve experiences and satisfaction for their customers.

  1. Customers: Experience is A Big Priority

Many consumers say that customer service is a much bigger priority for them. 86% of those people stated that they are willing to pay more for a better experience. When customers have better experiences you will have long-term benefits for your small business.

Also, 57% of consumers said that they will like to leave a favorable review for a small business after a positive experience. (compared to a larger brand)

Exceptional customer service and buyer experiences are extremely valuable to your customers and your small business. (short and long-term)

  1. Customers Expect Less from Small Businesses

82% of consumers said that they think a personalized experience is important, but personalization was not necessarily expected of the small business as it is with larger brands.

Nearly 60% of consumers say that they don’t expect small businesses to know their purchase history. So customers want technology solutions that are helpful for them when dealing with brands on and offline.

You need to invest in new technologies to help and satisfy your customers. You need to help and impress your customers.

  1. Small Business and Competition

Most small businesses’ real competitors are other local small businesses that are doing a far better job. Knowing who your biggest competitors are enabled you to take action to be more effective or innovative than them.

Consumers prefer the customer experience that comes from the small business over the larger brand. So you are going to have a more difficult time competing with other small businesses.

You need to understand your customers and what means a great experience for them. So you can provide them what they like or need.

  1. Customer Experience and Expectations

These days customers have more expectations. They want to easily find your brand or business online and also they want easy access to information about what you do and why you are better.

This is “messaging within marketing”. But most small businesses do not have the experience to write messaging that conveys what the customer is looking for or how to getting across that clear impression that opens doors to customer opportunities.

Important Tip. Be sure that you are outperforming your small business competitors on customer experience. This way you will easily be outperforming your big brand competitors as well!

Make your research to find more tips and techniques about customer experience and how to improve your marketing strategy.

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