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marketing business Social Media Startups

Content Marketing: 6 Tips on How to Generate More Leads

Content Marketing: 6 Tips on How to Generate More Leads

Content marketing is essential these days. Many people worldwide produce and consume digital content daily. Providing content via digital platforms is a primary way to inform, engage, and connect with your target audience.

Content Marketing: How to Generate More Leads

Many businesses and brands reevaluate and create new content marketing strategies to generate leads and sales. So it’s important to know tips and trends about content marketing and how to promote your business successfully.

Here are some interesting tips about content marketing and how to generate more leads.

  1. Use Social Media Platforms

Many people are using social media platforms every day. You need to create informative content and share it on social media. Your website or blog and social media are the primary places to share your content.

Also, you can use email marketing, paid ads, forums, to expand your reach and attract more people to your business.

  1. High-Quality Content

High-quality and informative content is essential. It helps you to attract more interested people, increase traffic, generate leads, and achieve higher rankings on search engines (SEO Effect).

Also, it helps you to become a leader in your niche or topic.

  1. Visual Content

Visual content is attractive and can engage your target audience. Stats show that content with visuals gets 94% more views than text-based content. You can create or repurpose content to make it visually enticing.

You can add charts and graphs, images, or even repurposing them as an eBook.

Animated videos and infographics are also popular, effective, and engaging content types. It’s better to know what type of visual content prefer your target audience.

  1. Clear Content – Easy to Read

Content that is clear and informative it’s more attractive. Focus on the topic of your content and create a clear narrative and easy-to-follow or easy-to-read content type. People like to read listicles or how-to content.

Make it flow and easy to read otherwise readers may click away. Content that connects with your target audience immediately means that they will return and become loyal followers or leads of your business.

  1. Use Data

If you want to add credibility, research and then use data. These days data is the new trend because of AI technology.

Data show that your content is credible and trustworthy. So your content gains the trust of your readers and you can build long-term relationships with them.

  1. Use Call-To-Action

Informative content is an effective tool for lead generation. But content, like blog posts, articles, and videos, typically does not require information submission. They don’t have a CTA (Call-to-action).

But you can insert CTAs that connect to high-value content and generate leads. Also, you can use a free eBook or report to generate leads. (Common Tip).

When sharing social media content, make it easy for your followers to click and view. If an eBook is downloaded as a PDF, ensure an easy download process.

Last Tip

Content that is quality, relevant, informative, engaging, and useful for your target audience is key to building a trustworthy long-term relationship with your business or brand.

If you provide valuable content your readers will become leads and you will grow your business and sales. Very simple!

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Social Media business infographic marketing work from home

Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

Social Media Hashtags: How to Create A Successful Strategy in 2021

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

  1. Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

  1. Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

  1. Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

  1. Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

  1. Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

  1. Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

  1. Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

  1. Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

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business marketing Startups work from home

MLM Business Tips: How to Generate Passive Income and Grow Your Business

MLM Business Tips: How to Generate Passive Income and Grow Your Business

If you have an MLM business the first thing you need to do is to start generating leads, you need to attract new people to your business.

MLM Business Tips: How to Generate Passive Income

These days a lot of people are talking about MLM company training, product training, marketing training, but that just attracts the same people or attracts people already in that company.

You need to think about what people are typing into the search engines when searching for a new business.

Then you need to create videos, blog posts, with titles like how to join a new MLM opportunity, how to find a new MLM company, how to create passive income with MLM business, etc.

You need attractive titles and catchy headlines to attract more interested people to your MLM business.

“How to” titles are powerful and they can attract a lot of people.

Here are some tips about MLM business and how to generate passive income

  1. Duplication and Passive Income

The main thing that you need to know is duplication. This is the magic secret in network marketing that allows you to make passive income every month. You earn passive income from what your team is doing.

When you’re working hard, creating content, prospecting, recruiting, emailing, calling leads, promoting, etc, that’s active income because you’re working for it.

Passive income is, for example, if you have an article on your blog that’s two years old, and you still generate leads from it. You still get customers from it. You did not create new content to attract new people into your business.

Same thing with videos. Many old videos (2 or 3 years old) still getting views. But the bottom line is that you want a very simple duplication system that people can implement right away.

  1. Generate Leads

Most MLM businesses have something very easy for anyone who signs up like a Facebook ad, email marketing series, etc. These days most people are on social media and most people have email contacts. So, you need a system in place for everyone who signs up.

When people sign up in MLM business they need to generate leads every day. They need to have an easy marketing system.

So when you sign up as an affiliate, you can share the ad on the internet. All you have to do is copy and paste the ad that works for that particular platform. It could be your blog, it could be Facebook, Twitter, or it could be classified ads.

But the bottom line is you need to generate leads every day. Your downline will see what you’re doing.

When you’re building your business and you’re active and you’re working hard, your team is going to do the same. Not everyone, but people are watching what you do. You will inspire your downline.

This is something that you have to do to grow your MLM business successfully. Just like the big corporations are constantly running commercials, because they want new customers.

But you can automate your business and make it passive. If you look on Google and type in network marketing training, you will probably see articles or videos that are from 2013 and 2014. Those people are still generating leads from those old videos. So it’s amazing!

If you’re serious about making passive income you need to create content, you need to generate leads, and never stop. And then when you get someone new on your team, show them your best lead generation techniques (free and paid).

You need to create a successful marketing strategy to promote your MLM business and also you need to work every day to attract more interested people or leads. The first step to success. Take Action Now!

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business marketing Social Media Startups work from home

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

These days Social media platforms are a popular marketing tool for businesses. Many entrepreneurs and marketers are using social media strategies to promote their business, products, or services.

Social Media Marketing: How to Improve Your Strategy with Images and Slideshows

You can use slideshows and images to market your business. Slideshow presentations have become one of the best ways to spread the word about your brand, increase followers, and generate sales.

Here are some useful tips about how to improve your social media strategy with slideshows and images.

  1. Use Your Content to Create Slides

The best way to build an online presence and grow your target audience is to create quality and useful content. Your slideshow presentations should contain content that your audience wants to read.

Explore various topics on social media platforms, then repurpose the content into slides. So your content will reach a bigger audience.

Also, research keywords to achieve higher rankings. You will improve your SEO strategy with the right keywords.

  1. Use Effective Stock Images

Studies show that the human brain processes an image quicker than plain text. You must include attractive and effective images in your slideshow presentation to grab your audience’s attention.

Images are easy to edit and upload. Images are an easy way to represent your content. Find relevant images and optimize them for social media.

Also, you need to include a tagline in every picture or image to achieve the best results. There is no limit to the number of images you can use in one slideshow presentation.

  1. Use SlideShare

Slideshows can boost your business and your traffic, but you need to know where you post them. SlideShare is one of the best places to post them. Posting them on this website will make them more effective and useful as they promote your brand.

SlideShare is a free platform. Keep your presentations short because long presentations can become boring. You can use slide templates to save time. Templates will be great for quick presentations when you’re under time pressure.

  1. Create and Use Infographics

Stats show that 68% of B2B marketers have started to use infographics in the past four years.

Text can be irritating to your audience or it’s difficult for them to grab the main message you have in the slides. Infographics can deliver the desired results easier and faster.

You can use PowerPoint to create infographics for social media. Also, you need to optimize them to the correct size to ensure that they display correctly on the social media platforms you’ll post to.

  1. Text and Slides

Text is a great way to communicate, but not all the time. If you like to pass your message efficiently, don’t use too much text on your slides. Every slide should communicate a unique idea. You need to use 25-30 words to be effective.

If you have a big idea that cannot fit in one slide you need to break it up and use several slides to communicate it successfully. Make them as interesting as you can. The results will be amazing.

  1. Clear and Simple – Optimization

If you’re looking to get more engagements and new visitors through your slides, focus on making them as clear as possible. Ensure that visitors, even those who are using their mobile phones to view the slides, have a great experience.

It would help if you had large fonts that are easy to read on small screens. Also, it’s important to use optimized images to catch the reader’s attention. Your typography needs to be perfect to ensure the message reaches your audience as expected.

  1. Create Attractive Slides and Headlines

You need to ensure that people get the point straight away. You need to determine which slide comes first and which one comes last in your slideshow presentation.

Ensure that your content will intrigue readers and evoke emotions. Your first slide should attract people and give a reason to keep looking at the rest of the presentation. Also, it’s important to create an attractive headline or title.

Last Tip

An effective social media strategy is what every business needs to grow today. A Slideshow presentation is one of the best things you can do to promote your business.

You need to ensure that your slides and images are catchy to influence and impress your target audience. Start using slideshows as part of your social media strategy.

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artificial intelligence business Future infographic

AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

“The AI Revolution”, it covers the brief history of AI, the industries that will be affected, as well as some key AI statistics. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also will transform our economy at warp speed.

How Artificial Intelligence Is Changing Businesses

Artificial intelligence is here and it’s transforming our economy.

One estimate by PwC puts the global impact of AI at $15.7 trillion by 2030, while Accenture says that AI could double the rate of economic growth in developed countries by 2035.

If either of these two predictions come true, it will mean big change for almost every industry.

The AI Revolution: By the Numbers

The following stats will give you an indication on the potential impact of the AI revolution, and how it’s already shaping the future of business thinking:

The number of AI startups has increased 14x since the year 2000

The amount of investment in AI startups has increased 6x since 2000

15% of enterprises in 2018 already use AI, but 31% more will come on board in the next 12 months

72% of executives see AI as being the most significant future business advantage

84% of global businesses see AI as providing a competitive advantage

41% of consumers believe AI will improve their lives in some way

By 2020, businesses using AI to drive consumer insights will see $1.2 trillion more per year than their less-informed competitors

So while the AI revolution is not led by the identifiable face of a friendly (or antagonistic) robot in a physical form, experts agree that impact of AI on business will be profound.

More Details https://www.visualcapitalist.com/