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Small Business: 8 Marketing Strategies to Grow Your Business

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Small Business: 8 Marketing Strategies to Grow Your Business
Small Business: 8 Marketing Strategies to Grow Your Business

As a business owner, you need to know that marketing is an extremely important tool to promote your business and become successful. Also, when it comes to business, everyone is looking for an effective way to attract the attention of potential customers and clients.

But, sometimes mainstream options are being done by everyone, and this means it can be impossible for you to stand out compared to others. So you need to discover more successful options to win your competitors.

Here are 8 effective marketing strategies to market and grow your business.

  1. Use Images

Images are an easy way to attract more people. When people scrolling through their social media feeds, they will stop on an effective image, and engage with it more. So you may want to think about how you capture the pictures, learning how to use a camera properly and how to create attractive images.

You can hire a professional photographer but this is a costly way. So, learning yourself means you have greater flexibility when it comes to the type of images you share.

  1. Use Video Content

A great way to expand and grow your business is by capturing video content. You could look at creating brand videos where you focus on an advert that you share online and on your website.

You can also use video captioning. This can make your video available to a wider community, such as being translated into different languages or allowing people who struggle with audio and sound to still be able to enjoy the video and understand what it is all about.

Videos can be shared on YouTube or you can share them on other platforms.

  1. Social Media Campaigns

Social Media is one of the best ways to advertise and promote your business. Having a campaign specific to your social media marketing is a great way to ensure that you achieve exactly what you want.

The ways that you can do that is by not just sharing words and images; you can start to share other content such as video clips. You could use the stories on Instagram and Facebook, or even choose to do live videos. (Live Streaming – New Trend)

The more content you create, the more engagement you will start to generate. This also gives you a chance to humanize your business when it comes to the type of content you share. This can be an excellent step for you to grow your business.

Sharing informative and useful posts means that your audience can also find interesting things on your feed, and they are more likely to engage with you.

  1. Outsourcing Your Marketing

Sometimes marketing can become a very difficult plan for you. As a business owner, you have a lot to think about and to do about your business. Maybe it is time to start outsourcing your marketing.

You can use a digital agency that could create a content strategy for you or hire an expert freelancer. This will free up time for you and also means that marketing becomes the focus for someone else.

  1. Start a Blog

When it comes to your website, search engine optimization (SEO) is a priority for you. However, you may have already focused on all of the keywords when it comes to your website, but you need something more effective.

A business blog can be an excellent way to generate targeted traffic and get higher rankings on search engines.

You can share posts about your products and services, or you could look at things such as topical posts that will be of interest to your customers, visitors, and clients.

  1. Respond to Comments

One of the biggest mistakes that business owners often make is that they not responding to comments or direct messages. If you want to build up an organic audience and following this is essential.

Responding to the direct messages and comments means that you can generate more engagement. These people will have taken time to comment on your posts and content, and so it is right to make them feel valued by responding to them.

  1. Local Marketing

This is a new trend for shoppers or people looking to give their business to people who are local and are small businesses. Supporting businesses like it used to be decades ago.

Advertise locally in stores or community magazines. This can be a great way to expand your reach. You could also do this online. Many platforms like Facebook have specialized groups and pages that could be dedicated to your local area, and advertising on there can be a great option.

This might be through your online blog and sharing your posts, or genuinely just sharing your website. You could also be involved in local events including donation and sponsorship or even having a stall or pop up shop there.

  1. Use Influencer Marketing

These people (Influencers) are normal, and more down to earth than celebrity. They could be a blogger or vlogger on YouTube, they may be just someone who posts great content online, but the differences are that their audiences are engaged.

This could be great coverage for you and asking to work with them on advertising campaigns or reviews could be an amazing way to gain some exposure. They will naturally share your products and services, and their audience will more likely respond to the advert.

It is a new avenue to explore and maybe it’s more effective than ads on social media.

Start today and create an effective marketing strategy for your business.

A Useful e-book for You

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7 Effective Work from Home Business Opportunities

Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups, , , , , ,
7 Effective Work from Home Business Opportunities
7 Effective Work from Home Business Opportunities

The best work from home business opportunities involves little to no startup capital and minimal risk. But you need to love what you are doing; it is rare to find a successful entrepreneur who is not passionate about his business.

Choosing a path that will make you happy and feel satisfied with your life is very important.

Starting a business often does require lots of startup cash, but it also always requires time and energy investment.

Here are just a few ideas for work from home business. You may love cooking but do not want to open a restaurant, so think catering and other food-offering fundraisers. You might even want to start your own home delivery service or food products that can be sold in stores or at the local farmer’s market.

Focus on something you love to do but put a “you” emphasis on your business idea to make it unique amongst your competition.

Here is some effective work from home business opportunities you need to know.

  1. eBay Sales

With the right marketing tools, you can sell anything on eBay. The giant of online auction services, eBay continues to be an inexpensive, lucrative selling tool for everything.

Best eBay business tip: search for retail stores going out of business or discontinuing product lines. Buy as many items as you can at a discounted price and sell them on eBay.

Devoting 20-30 hours per week to serious eBay sales, you can easily make about $2,000 a month. That may not sound like a lot of money, but you could easily earn as much as if you were working full-time at a minimum wage job, only with the perks of running your own business!

  1. Become a Mediator

Mediators are neutral, disinterested persons who try to reconcile differences between parties to avoid arbitration or costly litigation. In most of the U.S., there is no special licensing or certification required to become a mediator, but you will have to be good at networking among lawyers.

Mediators charge $80-$100 per hour for their services, but obviously, rates will be affected by your location and experience. Start by contacting the American Arbitration Association to learn more about the requirements and rewards of becoming a peacemaker!

  1. Telephone Services

If you have a pleasant speaking voice, excellent communication skills, and are attentive to details, consider starting a home-based telephone answering service.

Depending on the range of services you offer (weekend, weekday, or after-hours) phone services typically charge each client about $200 per month for handling after-hours calls. Startup costs include telephone service, business licensing, and advertising.

  1. First-Aid Kit Supply Business

In 2003, the USPS awarded a $10 million contract to a one-man business for customized first-aid kits. Medical and first-aid kits are popular among fundraisers because they sell.

Specialized, pre-assembled first-aid kits are in high demand by schools, corporations, and industries that are required by law to have first-aid kits on site. You will need to purchase parts wholesale, assemble customized kits, and find a market. Customized kits can be sold for $5 to $150, depending on your market.

  1. Financial Advisors and Planners

Only 20% of Canadians have confidence in their math and money skills according to a survey by Ipsos Reid for ABC Life Literacy Canada – which means that there is a huge pool of people in Canada who need and want help with their finances.

In the U.S., financial advising jobs are expected to be one of the faster-growing occupations over the next decade, with a projected growth rate of 32% between 2010 and 2020, according to the Bureau of Labor Statistics.

Retirement planning, financial planning for small business owners – whatever the specialty, this is a real growth industry.

  1. Teach English from Home

Teaching English used to be job folks would take as an excuse to travel. If you have kids and a home to maintain, why not take advantage of technology and teach students online?

VIPKid is is an online teaching and educational company based in China. Chinese parents specifically want their kids to learn English from native speakers, preferably from America.

  1. Become a Copywriter

These writers put together promotional materials for businesses, including ads, websites, newsletters, commercials, direct mailings, and many others.

Copywriters generally have a degree in advertising, marketing, English, or communication, but any excellent writer can do a great job copywriting.

Attention! The Most Important Investment is Your Time

Starting and running a business often does require lots of startup cash, but it also always also requires a significant time and energy investment. Don’t forget that it’s a business and you need to work hard every day to earn money from home. Very Simple!

P.S.

The easiest system to work from home and make money. Take Action Now! http://www.bestprofitsonline.com/myblog/9wnu

Affiliate Marketing for Beginners: How to Make Money with Your Blog

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Affiliate Marketing for Beginners: How to Make Money with Your Blog
Affiliate Marketing for Beginners: How to Make Money with Your Blog

 

Affiliate marketing is a quick and easy way to make money without having to create your products and services.

For bloggers, that means you find a product or service that you like, promote it to your readers, and earn commissions (money) from sales.

How to Start Your Affiliate Marketing Business – Promote Only Products You Know

This is the most common way to get started with affiliate marketing

You become an affiliate for something that you’ve used yourself, had a good experience with and it’s useful.

If you’ve found great success from a course or ebook that your readers could also benefit from, it only makes sense for you to spread the word and share your results.

Now simply check to see if the merchant has an affiliate program. Using a search engine like Google, Bing, or simply email the merchant and ask.

Find Products Via an Affiliate Network

If you don’t have any direct experience with or knowledge of products in your niche that could help your readers, you can often find good affiliate products on affiliate networks.

But be careful — this approach requires that you invest time into research and money into purchasing products to try out. When you work through a network, you typically don’t know the merchant.

The list of popular and reliable affiliate networks include ClickBank, CJ Affiliate, the eBay Partner Network, ShareASale, Amazon Associates program, etc. Some networks will even assign you an affiliate manager to help you to make sales. (It’s a Win-Win) You make money – They make money!

Create and Promote Custom and Quality Content

Write Reviews. This is a very effective content marketing strategy to grow your affiliate marketing business.

You can write detailed reviews of products, courses, or software products you promote as an affiliate.

Your reviews can focus on a single product or compare competing for products side-by-side.

The second approach arguably builds more trust, but it also distracts people by giving them a lot of different recommendations.

If you would like to review multiple products, one option is to create a review site where all the content is simply reviews and affiliate offers. It becomes a “one-stop-shop” for your niche.

You can write a definitive, comprehensive post on your site to educate your readers and “soft sell” your products and then work to get it ranking in the search engines.

You could write a useful and high-quality guide to set up a WordPress blog and include your affiliate links to your favorite hosting providers.

Whatever the topic, make sure that it’s evergreen content — information that’s likely to be useful and valuable for years to come.

First Build Trust!

You can create blog posts, videos, infographics or anything similar — but whatever you do, it should not be a sales page. Focus on building trust and authority.

SEO

You need to create an effective SEO strategy. Make sure to optimize for the right keywords, keep WordPress running fast, mobile-friendly site, and build links to your content to get a constant flow of traffic from Google.

Once you’ve gained a respectable following, affiliate marketing is one of the best business models to make money with your blog.

It’s not very difficult to make money with affiliate marketing but you need to know the latest tips and trends to success. Also, you need to work every day. It’s a business, not a hobby!

P.S.

The easiest system to make money with Affiliate Marketing http://www.bestprofitsonline.com/myblog/9wnu

3 Benefits of Online Directories: How to Generate Targeted Traffic

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3 Benefits of Online Directories: How to Generate Targeted Traffic
3 Benefits of Online Directories: How to Generate Targeted Traffic

 

Online directories (business directories or business listings) are an easy way for businesses to build links and drive targeted traffic to their site.

Here are three benefits of online directories you need to know.

1. Targeted Traffic and Relevant Reach

Directories typically index businesses by niche, location, or category, and often include reviews.

When a person uses an online directory, they want to locate a business that is relevant to their needs. A directory makes it very easy for people to find pretty fast what they need.

By having your business listed in a directory, you’re increasing your site’s visibility, and your sales too.

2. Trusted Links – SEO and Rankings

Boosting your site’s SEO and rankings is a very effective tip of having your business listed in an online directory. Online directories are trusted sources and are typically high-ranking sites, themselves.

3. Cost-Effective

Many online directories like Bing Places, Yelp, and Foursquare, allow businesses to submit their information to their index for free. Some online directories do charge a listing fee.

Trusted, high-authority links are a marketing investment and a great tool for your business.

How to Find the Right Directory for Your Business

As with all other marketing tactics, you need to have a strategy for link building on web directories.

Relevance

Relevance – and reaching your target audience – is crucial to getting the most out of an online directory. Relevance is also a factor that search engines consider when they crawl sites.

Choose a directory that is relevant to your niche, and the chances of reaching your target audience and boosting your SEO will be much higher.

Domain Authority

When you’re deciding between online directories, consider domain authority.

It can be more helpful to get an inbound link from a site with high domain authority. You can check whether you’re listing your business on a trusted, well-established directory by checking the domain authority using a tool like Ahrefs, Alexa, or Moz.

The higher the domain authority of a website, the more likely it is to rank on SERPs.

Features – More Details

Some online directories go into more detail than others, and it’s up to you to decide whether you want a simple listing (name, address, phone, and web URL), or a listing that features photos, reviews, and ratings.

Taking advantage of directories with more features will be worth the extra effort.

By listing your business on a directory with added features, you’ll encourage your customers to provide feedback and ratings as well, which is helpful to boost site authority and SEO.

It’s crucial to stay consistent if you want to create a successful link building strategy, and it’s also important for the reputation of your business.

While the use of web directories may be easy to overlook in favor of other marketing trends, listing your business on a relevant online directory is one of the best – and easiest! – things you can do for your business and website.

The benefits of online directories are very useful for your business. Take action now to grow your business.

P.S.

How To Make Money Online From Home http://www.bestprofitsonline.com/myblog/9wnu